Archive for March, 2010
Hoover® Partners With Cleaning For A Reason®
SOURCE: Hoover
Hoover® Partners With Cleaning For A Reason®
America’s Icon in Cleaning Commits to Helping Women With Cancer Have a Clean Home
GLENWILLOW, OHIO–(Marketwire – March 15, 2010) – After keeping homes clean for more than 100 years, Hoover announced a new commitment to support the Cleaning For A Reason Foundation, the national organization devoted to helping women with cancer have clean homes. The nation’s leading home cleaning brand is teaming with Cleaning For A Reason to provide funding and equipment to cleaning crews across the country.
Cleaning For A Reason works with local cleaning services nationwide to provide free home cleaning for local women undergoing cancer treatments. Founded in 2005 with a few supporting cleaning services in Texas, the program is rapidly expanding and now covers most major markets, in all 50 states and four Canadian provinces.
“We focus on the home so women can focus on their health,” said Cleaning For A Reason founder Debbie Sardone. “With Hoover’s help, we can help even more women in communities across the country.”
Hoover will provide funding and equipment to facilitate local service partners, and will help the organization raise additional funding through special marketing campaigns to drive awareness and individual donations.
“We are an iconic brand with a wide reach and we are putting that power to work to help women when they need it the most,” said Brian Kirkendall, vice president of marketing for Hoover. “Having a clean home is one small way to help families, and we want to help. We are proud to partner with Cleaning For A Reason.”
Cleaning For A Reason recruits local maid services to provide professional cleaning at no cost to area cancer patient participants. Cancer patients apply for free service online, although currently demand is so high that applications are only accepted during a small window of time each day. Cleaning For A Reason connects applicants with local service partners to provide the free cleaning service, typically once a month for four months. Since its inception, the Foundation has been actively recruiting local cleaning services to help and the partnership with Hoover will help drive participation and support.
“With Hoover, we can further our commitment to providing the gift of a clean home to women with cancer,” added Sardone.
For more information about Cleaning For A Reason, go to www.cleaningforareason.org. Find out more about Hoover’s commitment and activities in coming weeks at www.Hoover.comand become a fan at www.Facebook.com/Hoover.
About Hoover®: From the first Hoover® vacuum launched in 1908 to the WindTunnel T-Series™ family of bagless upright vacuums in 2009, the Hoover® brand continues a tradition of innovation through a comprehensive line of floor care products, including lithium-ion battery powered cordless vacuums, full-size, bagged and cyclonic upright and canister vacuums, carpet cleaners, hard-floor cleaners and central vacuum systems. Hoover® appliances and accessories are available at major retailers and independent dealers throughout the United States and Canada. For more information, visitwww.Hoover.com.
Live Clean. Live Better. Tip #2
Live Clean. Live Better. Tip #2
Tip #2. Remove 99% of the Bacteria In Your Home When Cleaning With Microfiber.
Microfiber Versus Cotton
What is microfiber and why does it out perform cotton?
Polyester and polyamide are very fine threads which create the high quality microfiber towels we use today. Described to be hundred times thinner than a single strand of human hair and ten times finer than silk; microfibers are extremely fine compared to that of a cotton strand. Polyester is a lyophillic polymer or has affinity to oil that allows oil to cling directly to the fibers fast. On the other hand, water also easily adheres to microfiber since it is hydrophilic. Microfiber works well in storing dirt and dust at the same time, absorbs water tremendously even up to seven times or 600% its weight in liquids, dirt and other elements. Dirt particles cling, and are attracted to the finely wedged shaped fibers of microfiber, where as a cotton towel only pushes dirt and dust from one place or another. Such great characteristics allow microfiber towels to quickly remove dirt and leave surfaces completely clean.
Microfiber out performs cotton because of its admirable polyester and polyamide fibers that are strong and ensure durability. It’s resistance to stretching and shrinking that guarantees shape retention. Other than that, it is also wrinkle, mildew, abrasion resistant due to its highly elasticity. Moreover, it is resistant to most chemicals, retains heat-set pleats and crease, and is easily washed even only with clear water or mild soapy water. In comparison to cotton, a microfiber will absorb 98% moisture, while cotton can only absorb at best 70%.
The use of a microfiber towel does not only ensure cleaning and absorbing efficiently, but is also environmentally friendly and hypoallergenic (safe for human and pet skin). For one, it breaks down and absorbs mud surfaces, two, it is reusable many times before washing, three, it is convenient and easy to clean with. Technically, microfiber can help reduce up to 90% of the consumption of cleaning materials in your home, most especially in the kitchen and bathrooms. Microfiber reduces your exposure to toxic fumes generated by too much chemical use as cleaning with microfiber requires no chemicals. Microfibers can eliminate your use of dangerous cleaning chemicals thus lowering if not ridding of allergies and chemical sensitivities. In all areas of your home, microfiber removes 99% of the bacteria from surfaces, edges and corners which will result into a cleaner and yes, healthier environment. Cotton towels require more effort when removing stubborn dirt and dust, they smears mud onto surface pores, they stay wet and breeds mold and mildew, they are bulky and hard to handle and finally require immediate cleaning after using.
Microfiber consists of very fine polyester and polyamide fibers that execute to be excellent dust and dirt eliminators, quick and effective absorbers, easy drying, environmentally friendly and ensure minimal usage of chemicals creating the ultimate, cost effective cleaning cloth. With microfiber you get rid with the typical bulky cotton towel which only pushes away dirt instead of ideally cleaning the surfaces. Say goodbye to stubborn household dirt, germs, dust and bacteria and try microfiber towels and mops today.
For more information on living clean, living better contact A Helping Hand or call Kathy or Scott at 608-829-2444 today.

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Live Clean. Live Better. Tip# 1
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Live Clean. Live Better. Tip #1
Through out the month of March you see practical tips local, regional, national experts to help you “Live Clean. Live Better.”
#1. Only 10 % Your Time Is Spent Outdoors. What Are Your Breathing Indoors?
What are you breathing? It is a good question to ask ourselves. All of us face a variety of risks to our health as we go about our day-to-day lives. Driving in cars, flying in planes, engaging in recreational activities, and being exposed to environmental pollutants all pose varying degrees of risk. Some risks are simply unavoidable. The good news is indoor air pollution is one risk that you can do something about.
Consider this, research has shown people spend up to 90% of their time indoors. Here are some causes of poor indoor air quality.
- Wet or damp carpet
- Household cleaning Products
- Improper Ventilation, and
- and more
How to improve your indoor air quality.
- Check the air condition/ heater duct work for leaks into your home
- Remove wet or damp carpet that can lead to mold growing in your home.
- Throw away toxic household cleaning products that are harmful to you, your family, your pets, and the environment.
For more information about how to improve your homes indoor air quality call A Helping Hand at 608-829-2444 and ask for Scott or Kathy.



